2014-2015

Jo Malone

Hand-customised Eid gift boxes for the British perfumer.

An Eid to Remember with Jo Malone

Jo Malone invited Maaida to personalise gift boxes for Eid. Maaida designed and hand-customised the boxes in Jo Malone's Selfridges location in London. The design direction reflects Jo Malone's understated and elegant approach to crafting fragrances.

Behind the Scenes

A close-up of a promotional sign for a "Complimentary Arabic Calligraphy Service" at Jo Malone London. The sign invites customers to add a finishing touch to Eid gifts and lists the service time as Saturday, 26 July, from 1pm – 6pm.
Interior of a Jo Malone London boutique featuring a large white fluted column, black-and-white striped walls, and display cases filled with fragrance bottles. Cream-colored gift boxes with elegant Arabic calligraphy are displayed on a white counter in the
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FEATURED COLLABORATIONS
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Close-up of a Christian Dior perfume bottle labeled 'Oud Rosewood' with golden Arabic calligraphy on the amber-colored glass.
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Ornate brass hourglass filled with sand beside a decorative tin box with colorful geometric patterns, placed on a wooden table with floral inlay.
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