2019-2021

Christian Dior

Live personalisation at Selfridges London for the French luxury house.

Maaida at the Helm of the Personalisation Atelier

Christian Dior partnered with Maaida for multiple live personalised designs at launch events and celebrations in Selfridges, London at the Personalisation Atelier. Maaida designed, embellished, and customised fragrance bottles and gift boxes with Arabic and Western calligraphy for Eid and Christmas events. She live-illustrated floral motifs for the launch of the fragrance, "Spice Blend," a Cuban-inspired fragrance with notes of rum, cinnamon, and bay leaf.

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Behind the Scenes

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FEATURED COLLABORATIONS
01

Christian Dior

Close-up of a Christian Dior perfume bottle labeled 'Oud Rosewood' with golden Arabic calligraphy on the amber-colored glass.
02

Four Seasons Hotel Madinah

Elegant restaurant interior with wooden tables, blue cushioned chairs, gold lighting fixtures, and a large arched mirror on the wall.
03

Al Jazeera

A female artist painting a mural behind metal scaffolding while being recorded by a professional video camera.
04

The Date Project

Ornate brass hourglass filled with sand beside a decorative tin box with colorful geometric patterns, placed on a wooden table with floral inlay.
05

Mirzam Chocolate Makers

Box of assorted Mirzam Chocolates with geometric patterned packaging and nine chocolates in caramel, white, and dark varieties.

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