“What better way to contemplate than to weave nature’s harmonic geometry with calligraphy and biomorphic patterns, while colours speak through my brushes.”
- Maaida Noor

Maaida’s
Journey
Award-winning artist and creative director Maaida Noor uses art to bring viewers back to oneness with nature and the Beloved. Whilst working out of her studio in London, she creates within the breadth of styles in the Islamic world: Arabic calligraphy, illumination, and geometry.

Early Art Life
Maaida launched into the art scene in 2010 when she exhibited 20 pieces of calligraphy at the MICA Gallery in Knightsbridge, London.
During this time, her work was shown in Battersea Power Station and the Brit Pak Exhibition.
Media outlets such as the Express Tribune, EMEL Magazine, and Weekly Zaman-London celebrated her work.
Expanding Horizons, Drawing from the
Ancient World
In 2014, Maaida traveled to key sites in Muslim history in Europe and Asia with the Art of Islamic Pattern. What she learned on her journey guides her hand when crafting paintings. She also seeks inspiration from the beauty and poetry of the natural world.


















Art for me is a form of prayer.
“I use the verses of Sacred Islamic scripture to remember our human connection with the Eternal.”
- Maaida Noor

Honouring the Divine
on the World Stage
Alongside her studio practice, Maaida started collaborating directly with global brands across a multitude of industries. She has done calligraphy, painting, and consulting for Christian Dior, Jo Malone, Harrods, the Four Seasons Hotel, Al Jazeera, HP Latex, the University of Oxford and more. In 2017, the British Muslim Awards recognised her impact and Maaida earned the award in the Arts & Culture Awareness category.

Four Seasons Hotel Madinah

Al Jazeera

Christian Dior

Domestika

Al Ula Living Museum
Quintessentially
Maaida
Her artistry bloomed from this pivotal collection of ten paintings.

Wahuwa
2010
This artwork features flowing Arabic calligraphy of the verse “وَهُوَ عَلَىٰ كُلِّ شَيْءٍ قَدِيرٌ” — “And He is over all things competent (All-Powerful).” The graceful, interwoven script rises in elegant curves across a warm golden background, symbolizing divine strength, light, and reassurance. The fluid composition and rich tones evoke a sense of spiritual depth, surrender, and timeless faith.
Distraction
2011
The less preoccupied we are, the more time there is to obsess over anxious sensations, cultural dilemmas, life’s fate and fortunes. Quite simply, the more you engage with life the less stagnant and anxious you will be. We all have multi faceted dimensions to our existence…some of us hide and some of us reveal.


Letter Haa
2012
This radiant rendering of the Arabic letter Haa (هـ) reflects its symbolism of breath and subtle divine presence. Its open, rounded form suggests receptivity, humility, and the quiet space of remembrance — transforming a single letter into a meditative expression of spiritual intimacy.
Night Sky
2015
This Arabesque pattern reflects harmony and divine unity through its interwoven, symmetrical forms — symbolising infinity and spiritual balance.
Layered blue and violet watercolours add celestial depth, allowing the precise motif to feel fluid and alive, where tradition meets expressive transcendence.


Ya Rahim
2016
Ya Rahim, "The Most Merciful". "The most beautiful names belong to Allāh: so call on Him by them."
Surah Al-A'raf, 7:180
ZOUQ-E-RANG
2017
This traditional gilding technique highlights the delicate linework, allowing the geometry to radiate with an ethereal glow. Zouq e Rang serves as a professional tribute to artisanal heritage, bridging historical precision with a contemporary appreciation for the sensory power of pigment.


Qadr
2018
Qadr speaks of intention and balance, of limits that shape possibility rather than diminish it. Through layered calligraphic form and fluid washes of colour, I seek to embody its many meanings, allowing structure and movement to exist in quiet dialogue. Each line submits to measure; each space breathes with purpose.
Andalusian Dream
2021
Inspired by the sublime Nasrid Palace of Alhambra, Maaida unites geometry, poetry, and colour to express enduring love. This painting features an inscription of a Persian couplet written by Rumi in his poem "I've Come to Take You".


The Serene
2021
This artwork captures the Divine in Her most tranquil essence. She is the stillness after the storm; the one who quietly gathers the fragments of weary spirits and settles them into a state of profound peace.
Al Aqsa (Dome of the Rock)
2025
This painting depicts the golden Dome of the Rock, an octagonal Islamic shrine in Jerusalem, emerging through watercolours. Under the building, a map of Palestine reveals itself through subtle colours. A keffiyeh pattern transforms into a flock of birds, representing freedom and the hope for liberation.













