Becoming Through Ink
and Brush

Maaida traverses the globe, the art world, and the Divine. Her story starts here.

Written by: Madeleine O. Teh

Website Design: Amera Ibrahim

Woman with long dark hair focused on writing Arabic calligraphy script on paper at a cluttered wooden desk in a cozy, art-filled workspace.

Becoming Through Ink
and Brush

Maaida traverses the globe, the art world, and the Divine. Her story starts here.

Written by: Madeleine O. Teh

Website Design: Amera Ibrahim

Woman with long dark hair focused on writing Arabic calligraphy script with a pencil on brown paper in a cozy art studio.

“What better way to contemplate than to weave nature’s harmonic geometry with calligraphy and biomorphic patterns, while colours speak through my brushes.”

- Maaida Noor

Woman painting an intricate geometric pattern with bright blue, yellow, and orange colors on a square surface at a desk.

Maaida’s
Journey

Award-winning artist and creative director Maaida Noor uses art to bring viewers back to oneness with nature and the Beloved. Whilst working out of her studio in London, she creates within the breadth of styles in the Islamic world: Arabic calligraphy, illumination, and geometry.

Smiling woman with long dark hair wearing an orange shirt and red pants seated in a cozy, art-filled room.
2010 - 2013

Early Art Life

Maaida launched into the art scene in 2010 when she exhibited 20 pieces of calligraphy at the MICA Gallery in Knightsbridge, London.

During this time, her work was shown in Battersea Power Station and the Brit Pak Exhibition.

Media outlets such as the Express Tribune, EMEL Magazine, and Weekly Zaman-London celebrated her work.

Abstract watercolor painting featuring Arabic calligraphy artwork with phrase "SubhanaAllah" surrounded by blue, orange, and green tones blending into each other.

SubhanAllah

Colorful abstract Arabic calligraphy artwork with phrase "Alhamdulillah" warm tones of orange, green, and purple.

Alhamdulillah

Artistic Arabic calligraphy with phrase "Ya Rahman" on textured paper with swirling ink strokes.

Ya Rahman

Watercolor background with Arabic calligraphy of 'Bismillah' and English text saying 'In the name of Allah, most benevolent, ever merciful.'

Bismillah

Artistic Arabic calligraphy artwork with phrase "Qul" on a dark blue and purple background shaped like a teardrop with gold outlines.

Qul

Artistic Arabic calligraphy artwork with black swirling scripts with phrase "Huwa" overlaying yellow and orange textured background.

Huwa

Green abstract textured background with intricate Arabic calligraphy.

Wahid

Arabic calligraphy artwork with black and gray stylized script on a beige marbled background.

Rab

Arabic calligraphy artwork with the phrase 'Masha Allah' surrounded by colorful, intricate floral and abstract designs on a watercolor background.

MashaAllah

Abstract Arabic calligraphy in black ink on a vertically striped background of green, brown, and yellow watercolor washes.

Praise

2014

Expanding Horizons, Drawing from the

Ancient World

In 2014, Maaida traveled to key sites in Muslim history in Europe and Asia with the Art of Islamic Pattern. What she learned on her journey guides her hand when crafting paintings. She also seeks inspiration from the beauty and poetry of the natural world.

Art for me is a form of prayer.

“I use the verses of Sacred Islamic scripture to remember our human connection with the Eternal.”

- Maaida Noor

Woman in white traditional clothing sitting on a patterned carpet inside a building with colorful stained glass windows casting vibrant light patterns.
2015-2020

Honouring the Divine
on the World Stage

Alongside her studio practice, Maaida started collaborating directly with global brands across a multitude of industries. She has done calligraphy, painting, and consulting for Christian Dior, Jo Malone, Harrods, the Four Seasons Hotel, Al Jazeera, HP Latex, the University of Oxford and more. In 2017, the British Muslim Awards recognised her impact and Maaida earned the award in the Arts & Culture Awareness category.

Elegant restaurant interior with green tiled columns, arched alcoves, orange sofas, and green and beige chairs around marble tables.

Four Seasons Hotel Madinah

A person standing in front of a mural depicting a crowd with raised fists holding flags, social media icons, microphone, chains, and a sign reading 'Revolution' in Arabic and English.

Al Jazeera

Close-up of a Dior Oud Rosewood perfume bottle with Arabic calligraphy on the glass.

Christian Dior

Hand holding a wooden calligraphy pen writing Arabic letters on white paper.

Domestika

Illuminated neon light art of camel riders on the exterior wall of a dark traditional building at night.

Al Ula Living Museum

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