2018

HP Latex

Watercolour geometric patterns in Belfast and Dublin for the 'Print Over Hate' documentary.

Spreading Unity and Love Through Art

Media company Knucklehead invited Maaida to design for the documentary 'Print Over Hate' for HP Latex. Filmed in Belfast and Dublin, the documentary focuses on negative graffiti and its impact on communities.

Maaida's design features a geometric pattern created with watercolours. The design was placed over defaced buildings to celebrate unity and love.

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Behind the Scenes

Close-up of a vibrant, geometric vinyl wrap featuring blue, red, and yellow patterns being applied to a corrugated metal storefront shutter.
Detailed view of a hand smoothing down a patterned vinyl wrap onto the ridges of a metal security shutter.
Wide shot of two workers in high-visibility vests on a ladder applying a large decorative wrap to the exterior sign of a shop.
A woman standing in front of a building exterior that has been fully covered in a colorful, repeating geometric pattern wrap.
Close-up of a worker in a yellow safety vest carefully trimming or adjusting a vinyl graphic on a metal surface.
A film crew with a large professional camera filming the installation process of a storefront vinyl wrap on a city street.
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FEATURED COLLABORATIONS
01

Christian Dior

Close-up of a Christian Dior perfume bottle labeled 'Oud Rosewood' with golden Arabic calligraphy on the amber-colored glass.
02

Four Seasons Hotel Madinah

Elegant restaurant interior with wooden tables, blue cushioned chairs, gold lighting fixtures, and a large arched mirror on the wall.
03

Al Jazeera

A female artist painting a mural behind metal scaffolding while being recorded by a professional video camera.
04

The Date Project

Ornate brass hourglass filled with sand beside a decorative tin box with colorful geometric patterns, placed on a wooden table with floral inlay.
05

Mirzam Chocolate Makers

Box of assorted Mirzam Chocolates with geometric patterned packaging and nine chocolates in caramel, white, and dark varieties.

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