2023-2025

Floraïku

Poetic flourishes for the French perfumer merging Asian reverence with French savoir-faire.

Poetic Flourishes for Innovative Fragrances

Maaida has collaborated with French perfumer Floraïku, which merges a reverence for Asian culture and French savoir-faire to create unique fragrances. Each perfume is named after a haiku, which celebrates the beauty of transience.

Maaida customised perfume bottles with her signature approach and eye for detail.

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Behind the Scenes

Floraïku Lightspeed perfume bottle featuring the name "Meshari" in custom gold script.
Floraïku Just A Rose perfume bottle personalized with gold calligraphy for "Diane".
Close-up of Floraïku AO Eau de Parfum with hand-painted gold holiday bow and snowflakes.
Floraïku Volcanic Flowers fragrance bottle displayed in front of a green Harrods gift bag.
Floraïku I Am Coming Home fragrance bottle with gold floral engravings and a blue patterned case.
Orange Floraïku candle holders with white illustrations of Mount Fuji and Japanese pagodas.
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FEATURED COLLABORATIONS
01

Christian Dior

Close-up of a Christian Dior perfume bottle labeled 'Oud Rosewood' with golden Arabic calligraphy on the amber-colored glass.
02

Four Seasons Hotel Madinah

Elegant restaurant interior with wooden tables, blue cushioned chairs, gold lighting fixtures, and a large arched mirror on the wall.
03

Al Jazeera

A female artist painting a mural behind metal scaffolding while being recorded by a professional video camera.
04

The Date Project

Ornate brass hourglass filled with sand beside a decorative tin box with colorful geometric patterns, placed on a wooden table with floral inlay.
05

Mirzam Chocolate Makers

Box of assorted Mirzam Chocolates with geometric patterned packaging and nine chocolates in caramel, white, and dark varieties.

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