2017-2019

Estée Lauder and Aerin

Gold patterns and calligraphy mark the American beauty house's fragrance bottles.

Timeless Fragrances, Marked by Gold

Maaida collaborated with American beauty multinational Estée Lauder and its brand Aerin on custom paintings for fragrance bottles for events such as Eid, Christmas, and Mother's Day. The paintings feature delicate patterns reminiscent of biomorphic designs and Arabic and Western calligraphy.

Behind the Scenes

Maadia Noor posing in front of a digital event billboard for Aerin Amber Musk at Harvey Nichols.
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FEATURED COLLABORATIONS
01

Christian Dior

Close-up of a Christian Dior perfume bottle labeled 'Oud Rosewood' with golden Arabic calligraphy on the amber-colored glass.
02

Four Seasons Hotel Madinah

Elegant restaurant interior with wooden tables, blue cushioned chairs, gold lighting fixtures, and a large arched mirror on the wall.
03

Al Jazeera

A female artist painting a mural behind metal scaffolding while being recorded by a professional video camera.
04

The Date Project

Ornate brass hourglass filled with sand beside a decorative tin box with colorful geometric patterns, placed on a wooden table with floral inlay.
05

Mirzam Chocolate Makers

Box of assorted Mirzam Chocolates with geometric patterned packaging and nine chocolates in caramel, white, and dark varieties.

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