2021

Domestika

An online introductory course to the Maghrebi Script perfect for new and intermediate learners.

A Journey Through the History and Craft of Maghrebi Script

Leading online education platform Domestika tapped Maaida to teach an online course on Maghrebi calligraphy for a fast-growing community of creative professionals.

In this course, Maaida walks viewers through the history of Maghrebi calligraphy, the tools, and foundational techniques perfect for beginners and intermediate learners. View Course Here

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Behind the Scenes

A female instructor in a patterned blouse holding a calligraphy pen (qalam) while demonstrating a technique in front of a yellow background with a houseplant.
Close-up of a sheet of paper featuring elegant Arabic calligraphy characters written in black ink.
Overhead shot of a calligraphy toolkit including reed pens, ink wells, a leather pen case, and carving tools on a white surface.
Close-up of hands using a craft knife to sharpen the tip of a bamboo or reed calligraphy pen, with wood shavings visible on the table.
A wide-angle view of a calligraphy workspace showing a large Arabic word written on paper next to a rolled parchment and a reed pen.
Portrait of a smiling female calligraphy artist sitting at her desk with her tools, positioned against a warm yellow backdrop.
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FEATURED COLLABORATIONS
01

Christian Dior

Close-up of a Christian Dior perfume bottle labeled 'Oud Rosewood' with golden Arabic calligraphy on the amber-colored glass.
02

Four Seasons Hotel Madinah

Elegant restaurant interior with wooden tables, blue cushioned chairs, gold lighting fixtures, and a large arched mirror on the wall.
03

Al Jazeera

A female artist painting a mural behind metal scaffolding while being recorded by a professional video camera.
04

The Date Project

Ornate brass hourglass filled with sand beside a decorative tin box with colorful geometric patterns, placed on a wooden table with floral inlay.
05

Mirzam Chocolate Makers

Box of assorted Mirzam Chocolates with geometric patterned packaging and nine chocolates in caramel, white, and dark varieties.

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